Luck and a Burrito

"The man who said 'I'd rather be lucky than good' saw deeply into life. People are afraid to face how great a part of life is dependant on luck. It's scary to think so much is out of one's control..."

-Woody Allen, Match Point

Part of what I love most about the game of baseball is that it ultimately comes down to luck. You can spend $200M on your payroll, you can have the winningest record in the league. But if you want to win the World Series you need a little bit of luck. Luck can turn into momentum, and then into confidence, which ultimately, with a little bit of bad luck, comes cycling back to its starting point.

That circular pattern leaves its marks everywhere in this world. Whether it be the ying-yang, the aztec calendar, or the calendar year; history repeats itself: its a cliche for a reason.

So when everything is tallied up at the end, you'll have had your good days and you'll have had your bad. But only a few things will be important in the long run, and those are the things you can control.

Now, what those things are is entirely up to you.

Completely different subject

To illustrate how effective marketing can be: When I was an undergrad. One of the first few Chipotle Burritos stores opened up near campus. I had just gotten a hair cut and happened by when the manager stopped me and gave me a card for a free burrito. I mention I have a tight group of friends and they'd love a burrito so he gives me about 100.

This made me a very popular man. Women were throwing themselves at me for a burrito (ok, maybe not, but the hyperbole helps draw out the justaposition of tone between the previous paragraphs and this one).

Chipotle became the spot for cheap, filling food. For the mizserly you had two meals in one. For the jock the two burrito (and a bottle of tabasco) challenge -- needless to say, that last one was rarely attempted and I personally never witnessed a success.

At any rate, by the time I graduated I would still run into people who visted Chipotle on a weekly basis and remembered the first time they tried a Chipotle burrito...this weekend (and week) Chipotle (yes, I know it's owned by McDonald's) is trying to use integrity (love the irony) as the foundation of its marketing campaign and giving away free burritos (once again, Democrats are beat to the punch). So if you've been patient enough to read to the bottom of this post while studying for finals on Sunday, you might get a free burrito out of the whole thing. Glass half full, that's something you can control.

One final left. Shoutout to my favorite law peeps and their throw-caution-to-the wind Margarita addictions!

Endnote: Wolfmother, tomorrow.